Marketing
Mission Statement: In accordance with the mission statement of Missouri Baptist University and the academic program, the Marketing discipline provides a broad-based curriculum, preparing students for advanced degrees and professional careers in marketing.
Major (includes Business Administration minor)
Business Division Core Requirements
ACCT 213 Principles of Financial Accounting 3 hrs
ACCT 223 Principles of Managerial Accounting 3 hrs
BCIS 303 Information Technology Theory and Practice 3 hrs
BUSN 303 Business Ethics 3 hrs
BUSN 463 Strategic Management 3 hrs
BUSN 481 Interviewing Techniques 1 hrs
ECON 113 Macroeconomics1 3 hrs
ECON 123 Microeconomics1 3 hrs
ENGL 433 Business Writing 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MGPS 403/503 Organizational Behavior and Leadership 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
Total 34 hrs
Required Business (BUSN) courses:
BUSN 363 Financial Management 3 hrs
BUSN 403 Business in a Global Environment 3 hrs
Total 6 hrs
Required Marketing (MRKT) courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Total 12 hrs
1 General Education Requirement credit hours
Electives (3 hours electives from the following):
BUSN 333 Leadership in Free Enterprise 3 hrs
BUSN 413 Business Law I 3 hrs
BUSN 423 Business Law II 3 hrs
BUSN 443 Advanced Financial Management 3 hrs
BUIR 471-476 Business Internship in Marketing 1-6 hrs
COMR 373 Principles of Public Relations 3 hrs
Second Major in Marketing for Students Majoring in Business Administration or Management
Required Courses, not used as electives in another major:
ENTR 313 Entrepreneurial Marketing 3 hrs
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Total 15 hrs
Required Elective Courses: 6 hours from the following, not used as
electives in another major:
ACCT 353 Budgeting 3 hrs
BCIS 453 E-Commerce 3 hrs
BCIS 423 Management Information Systems 3 hrs
BUIR 471-473 Business Internship in Marketing (not to exceed 3 hrs) 1-3 hrs
BUSN 111-421 Students in Free Enterprise (not to exceed 3 hours) 1-3 hrs
BUSN 413 Business Law I (if not applied to another major) 3 hrs
OR
BUSN 423 Business Law II (if not applied to another major) 3 hrs
ENTR 363 Entrepreneurial Finance 3 hrs
ENTR 463 New Venture Planning 3 hrs
Total 6 hrs
- Students should pay careful attention to courses which are only offered once a year, or every other year (see course descriptions), so that graduation may occur in a timely manner.
- Students are encouraged to declare a second major before completing 60 hours.
Minor: Marketing (for Business Division Majors except Business Administration)
Students must complete 12 hours from the following that have not been applied toward their major:
BUSN 403 Business in a Global Environment 3 hrs
COMR 373 Principles of Public Relations 3 hrs
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Minor: Marketing (for Non-Business Division Majors)
Required courses:
BUSN 303 Business Ethics 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
Electives (three hours from the following):
COMR 373 Principles of Public Relations 3 hrs
BUSN 333 Leadership in Free Enterprise 3 hrs
BUSN 403 Business in a Global Environment 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Total 18 hrs
